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‘Drive’ Lands Fox In Third Place, ABC Grabs Sunday

SHOULD EVERY FOX SHOW BE given an “American Idol” launching pad?

A case could be made for Fox’s race-themed ensemble drama “Drive,” which didn’t have “Idol” to offer it a jump-start. That said, Fox wanted to give the show a two-hour premiere, so there were fewer slots put in the show.

Fox’s “Drive” could only manage an idling 2.6 rating/7 share among 18-49 viewers on Sunday night, according to preliminary Nielsen results. Such numbers landed the network in third place for the night. The show wasn’t helped by a repeat hour of “The Simpsons” that ran before it, earning a 2.1/7.

Source: MediaPost Publications