According to the Hollywood Reporter;
Joss Whedon’s Much Ado About Nothing soared at the specialty box office, grossing $71,000 from five theaters for a location average of $14,200, the best of any film. The film, marking a victory for Roadside Attractions, is anticipating a $230,000 opening weekend for a theater average of $46,000.
This is fantastic news! Hopefully, Much Ado About Nothing shall be rolled out to more theaters from June 21, when it goes on general/wider release. Fingers crossed! I, for one, am excited about seeing it in my local cinema in the UK!
Joss also commented on the news over at Whedonesque;
Where am I? What’s going on? This place is so… vast… I feel as if I could type 140 characters and still have room for more! Can such a dream world exist?
Anyhoo, hi. Just a quick note thanking y’all yet again for the support. Pretty nervous today, movie opening and all. I’ve been trying to drum up business for so long and now all I can do is watch… like pushing your baby bird out of the nest for his very first flight and going “Ack! Probably should’ve waited till he hatched.” But I guess he’s hatched, and if he flies, as usual, it’s in no small part thanks to you guys.
As for me, I’ll just focus on writing “Avengers: We Are Punching in Fabulous Outfits” (I wasn’t supposed to reveal that title till later — my bad, Marvel.) — until Tuesday, when I get to show off little-bird-metaphor movie in LONDON (yay). Can’t wait to go. I hear they talk different!
Enough of me. Please make everybody you’ve ever known see the movie. (I do not advocate the use of force unless it’s absolutely convenient.) Have a good weekend. And let’s be careful out there. Kiss noise, -j.